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About Optimal Automotive. ECU remapping, engine tuning and car detailing in Haverhill and surrounding areas

Experts in ECU remapping, engine tuning and vehicle detailing

About Optimal Automotive

Our Story

At Optimal Automotive, we strive to redefine the automotive tuning industry by providing a personalised and exceptional experience that is often lacking elsewhere.


Our aim is simple: to deliver a service that exceeds your expectations, leaving you thrilled to share your positive experience with friends and family.

Alan Coles, founder of Optimial Automotive for all your ECU remapping, engine tuning and vehicle detailing needs.

Are you looking to optimise your vehicle's performance and bring back the joy of driving? Look no further! At Optimal Automotive, we are passionate about cars, and our skilled professionals are ready to take your driving experience to the next level.

Optimal Automotive was founded by Alan Coles, an Engineer with a passion for cars and motorbikes.

As a degree-qualified mechanical engineer with an unwavering love for automobiles, Alan has dedicated years to perfecting his craft. From maintenance and repairs to respraying, detailing, modifications, and engine tuning, he's done it all. Additionally, his extensive experience in bike track days has provided him with valuable insights into enhancing vehicle performance.

What our clients say

From start to finish, Alan went through the whole remap process and was very professional. The drive after the remap was like having a brand new car, so much more responsive and fun to drive. If you’re looking for a remap company I would highly recommend Alan and optimal performance. Thanks a lot

Great service from Alan, appointment booked with no hassle. From the first drive, it responded like a different car. Just need some better weather to take it for a long run! Thanks Alan, definitely will be coming back 👍

Closeup image of a BMW steering wheel.

What sets Optimal Automotive apart is our commitment to precision and excellence. We pay obsessive attention to detail and uphold the highest standards in all our work, as evidenced by our numerous 5-star reviews. We understand that technical jargon can be overwhelming, so we always explain complex concepts in plain English. Our goal is to ensure you grasp the benefits of our services and feel confident in your decision to trust us with your car.

With a background in the corporate software business spanning fifteen years, I bring a unique blend of engineering expertise and a customer-centric approach to Optimal Automotive. This venture represents the culmination of turning my hobby and side-hustle into a full-time pursuit—one that brings me immense joy and allows me to share that joy with others.

Whether you're interested in ECU remapping, engine tuning, or vehicle detailing, we're here to kick-start an exciting journey with you. Our comprehensive turn-key service ensures that all your automotive needs are met with utmost care and expertise.


Trust Optimal Automotive to unlock the full potential of your car and reignite your love for driving. Contact us today to embark on an unforgettable automotive transformation.

What our clients say

Alan did a great job on my truck. He explained everything that was going to happen in great detail, let me know how the progress was going during the wait, even cleaned the driver footwell and the truck has a new zing to it. Would happily use him again with another vehicle.

Amazing service. Alan went truly above and beyond to make sure everything was properly sorted. Full diagnostics run, with a small issue which was found fully discussed and rectified before progression. As for the stage one remap on my 2.4 TDCI Defender, well it’s like a whole new car. Love it!

Ready to work with us?

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